Peter Cheesley

Driving strategic growth through client-focused thinking

Peter joined Viberts in March 2023 from an international fiduciary services provider. With more than 25 years’ experience in legal, banking and trust sector marketing, he leads the firm’s marketing and business development strategies, focusing on long-term, value-driven client relationships.

Supporting growth through insight and collaboration

Peter works closely with Viberts’ partners to shape and implement local business development plans. His role includes:

• Developing strategic marketing and BD initiatives.
• Strengthening client relationships across service areas.
• Enhancing the firm’s profile in Jersey and beyond.
• Aligning communications with client needs and expectations.

His deep understanding of both the local market and the professional services landscape helps ensure Viberts continues to grow with purpose and integrity.

Trusted expertise

• Over 25 years’ experience in marketing and business development.
• Held senior roles in leading professional services firms in Jersey and the UK.
• BSc (Hons) degree.
• Associate of the Chartered Institute of Bankers (ACIB).
• Diploma in International Finance and Administration (ICSA).

A grounded approach

Peter believes in building relationships based on trust, clarity and shared value. Outside of work, he enjoys playing the guitar, cycling, and fair-weather sailing.